Photography by JKG | jkgphotography.co.uk

We can't shy away from the fact that the 2017 version of a blogger is somewhat, not entirely relatable. Although I don't think that's necessarily always a bad thing, I do however think, that there is an incredible amount of pressure for all bloggers to look and act a certain way. In my recent post on diversity which you can read here, I mentioned that the most successful bloggers are pretty much the same person. So for other people that don't look/act/talk like that i.e *ME ME ME ME*, the blogosphere can be quite disheartening.

I started blogging in 2011 and yes things were a lot different back then, but I think I've moved with the times quite well. I recognise that this is now a booming industry with magazine like blog layouts and teams of people helping a blogger to create insane, production company style videos.
It's great, it can be inspiring and my god is it elevating this industry which is obviously a good thing.

But what happens when the new generation blogger just isn't you, no matter how hard you try?


They say comparison is the thief of the joy, but when you're a blogger its pretty damn hard not to compare yourself. Although I'm really secure in who I am, I often fall short in thinking "maybe I'm not good enough" and its usually because I've compared my life to someone else's. If we're being totally honest, it might not even be the comparison of lifestyle. It can be opportunities, blog design, an instagram feed and their new house that they just bought in the richest borough of London lol.

When your career is based on numbers, influence and validation, and this industry becoming so consumed by the same type of person, its inevitable that some of us may end up feeling lost and discouraged. Although I'm incredibly thankful of the success I have and the things I've accomplished, I'm aware I don't fit the 'cookie cutter life is always great' image, that unfortunately the 2017 blogger ideal has become.


Shop The Look

Ruffle Bardot Top | ASOS
Mock Wrap Stripe Skirt | Simply Be
Tan & Gold Stud Bag | Mango (similar linked)
Lace Up Sandals | New Look
Sunglasses* | ASOS


When blogging went boom in 2015 I started to overthink my content. Although I was enjoying being a full-time blogger, by the beginning of  2017, the pressure had turned sour and I was pretty much done with being a blogger. It pains me to even admit this, but up until about April this year, I forgot my purpose within the blogosphere. I lost it trying to play the part of someone I wasn't and someone I was n e v e r going to be. From crying (NOT EVEN JOKING) because I didn't have a pretty, curated Instagram feed, to lacking majorly in being consistent with Youtube because I thought I needed a series, a perfect thumbnail and a million other things too. I got so caught up with what everyone else was doing that I lost my way and in hindsight it was pretty obvious. I was growing as Grace, and I guess I didn't know how to fuse the new me into my content and before I knew it, I was stressed, unmotivated and incredibly bitter towards the industry I used to love.


However, most recently, something inside of me snapped! I was so over being drained and unhappy with the blogosphere. I realised the importance of slaying in your own lane and being so involved with what you're doing, that you don't have time to look/think/talk about anyone else. I decided that I was going to make content that I wanted to make, not what I thought people wanted me to make. I also fell back in love with fashion because I started dressing for me and not for Instagram with the hopes of RewardStyle or ASOS regramming me lol lol lol!



Yes, its  so important to take pride in your work, but when you begin to obsess over every little thing, that's when creating content becomes tedious. I'm now trying incredibly hard to let go of this pressure for perfectionism and the pressure to be the new generation of blogger that tbqh, I don't even want to be. I want to post photos on Instagram without the anxiety of 'ffs this doesn't match my feed' & to film videos that don't take 3 days to edit because that's how vloggers are now apparently supposed to be. That's just not me.

I am a plus size WOC who is fighting for mental health issues, whilst breaking boundaries around how women should look.

That's who I fucking am!

I won't be allowing the fast paced, ever growing industry to change me into something I'm not. And I think we all need to really take a close look at what it means to be a blogger. For me, it doesn't mean press trips, a pretty Instagram feed or a marble themed apartment. But what it does mean is connecting, inspiring and uplifting women who are trying to find their way in this world - just like me. So, I'm redefining blogging not only for myself but also for other bloggers who feel like they have no place in this industry. Brands and algorithms may like a certain type of blogger, but that doesn't mean the ones who aren't that are any less worthy. Success, substance and integrity will always shine through eventually and as long as I remain true to myself, I'm doing just fine.



  1. 11th August 2017 / 6:43 pm

    I love your blog, what you write about and your instagram feed because it’s not cookie cutter. You talk about important things that need to be written about and it’s a huge reason I follow. It’s so hard to not play the comparison game, but so worth staying who we are.

  2. 11th August 2017 / 8:15 pm

    Needed to read this because lately I have been ppl watching and making me feel down. I always feel a little left out when I see ppl going to blogger events or see this persons career taking off start to wonder if I’m even good enough & that discouragement cripples me that I don’t have the motivation to make create any content or even be proud of the content I’m already making. This has made me think about things – love you even more for this post xxx

  3. Stephanie Hartley
    11th August 2017 / 8:25 pm

    I found reading this SO liberating. I’ve put on a lot of weight recently, but not enough to be considered an influential plus size blogger, but I’m no longer slim enough to be the cliched blogger stereotype. It’s left me feeling in such a weird place in the blogosphere because of my size, but I need to look past it (I don’t even blog about fashion) and focus on the kind of content I want to create

    Steph – http://www.nourishmeblog.co.uk

  4. 11th August 2017 / 9:16 pm

    I absolutely loved this post and related to it on so many levels! I totally agree with how blogging has changed and how it’s hard to not compare not only yourself but you content, layout, imagery etc against those who are killing it. In the past few months i’ve come to realise that you can only do you, and that is perfectly okay! xx

    Amazing post! 🙂


  5. 11th August 2017 / 9:29 pm

    Yes yes & yes. I’ve just relaunched my blog and I’m legit living by this.

  6. 11th August 2017 / 10:52 pm

    You are just wonderful in every kind of way possible. I love your blog, who you are and how you come across. Being different is what makes you stand out and be as recognisable as you are. I literally had the same chat this evening and your post has put my mismatched, confused rambles into an articulate message that I just couldn’t quite organise in my head. Be who you are always. because that’s the only person you can be. Thank you for being such a huge inspiration for so many.
    Peta x

  7. 12th August 2017 / 10:50 am

    And this is why I love you and your social media presence so much. You don’t conform to what other bloggers do. You own everything you talk about and you don’t gloss over stuff. I feel we need a lot more real life in blogging. There isn’t enough.

  8. Savannah
    12th August 2017 / 11:09 am

    PREACH IT GIRL!! I think the blogosphere has improved, especially because these days there are just so many ‘different’ bloggers trying to fight the beauty standards. To me, these are the most interesting bloggers! You keep doing you boo, I will be here reading your content and wishing I would be able to SLAY as much as you can! x http://www.justsavxnnah.com

  9. 12th August 2017 / 3:09 pm

    Thank you for this very honest and relatable post girl, it is hard especially for someone like me who’s trying to figure out blogging and the blogosphere world I can’t lie the blogging world does seem very diluted and just lacking rawness, but like you said stand for your passion and belief so thanks girl.. oh and keep slaying 🙂 xx

    A Girls Journal

  10. 12th August 2017 / 7:34 pm

    This is so apt !! Amazing doll xxx WE HAVE TO PERSEVERE THROUGH THE DOUBTS !! thanks for the post !! Totally uplifting ❤️❤️❤️

  11. 14th August 2017 / 4:44 pm

    Brilliant post – redefining the word ‘blogger’ ultimately beings you apologetically! So here for this 🙂

    Char xo || http://www.memoirsmusings.com

  12. 14th August 2017 / 5:21 pm

    Great post, I was disheartened too, when you haven’t even become an established blogger and you’re already left out of the community because you’re different you can definitely lose yourself. It’s so important to remember who you are and why you started. Thank you once again for speaking out. Xxx

  13. 14th August 2017 / 6:17 pm

    I love this post, its a breath of fresh air and exactly what I needed to hear/read!

    But when do we think the trend will change? The stereotypical blogger and the need to be so curated? I am a little over it, but lets not lie still love to devour it sometimes.

    But yeh love this and love what you are doing recently, can’t wait to see more of just what you want to make 🙂 xx

  14. Niamh Burke
    14th August 2017 / 10:11 pm

    Such an amazing blogpost, love it xxx

  15. Abigail
    18th August 2017 / 2:10 pm

    Love this post!

  16. 22nd August 2017 / 8:19 pm

    I just recently launched my beauty and faith lifestyle blog back in April. I would consider myself someone who definitely does not fall into the cookie cutter blogger category. I really struggled with comparison and it definitely does affect your content. I can relate beyond belief with this post and am so excited by it. I can’t wait to dive deeper into your blog and follow you on this journey of authenticity!!

  17. 23rd August 2017 / 3:35 pm

    You know, I started blogging in 2007 and I get so fed up and frustrated with what blogging has been meaning for the past few years. I too tried playing the game for a while but I was too disgusted with myself for trying and also realised it wasn’t at all a pleasurable experience. I recently took a step back and started focusing on other interests so that blogging becomes again something I do for fun rather than my 9 to 5.

    I just discovered your blog after Navaz shared your link about diversity (which is another kickass read and huge topic / thing that bothers me to no end). Thanks for articulating all this. Your voice is powerful and you are a BABE.

  18. 24th August 2017 / 6:11 pm

    I love this so much. As a black girl in the blogging industry (only started my blog in december) I loved your post on diversity, and I relate to this one just as much!

    I love beauty and fashion but I don’t really write about that very often, my blogs more about my experiences as a student and my insecurities and my thoughts, and my Instagram is just a reflection of my life. However, I find myself looking to other bloggers and their Instagrams and watching them get all these amazing opportunities and grow quickly and thinking “am I not doing enough?” You’ve been a massive inspiration for me and I just wanted to thank you for that, it can be hard to find someone you consider a “role model” sometimes.

    Jas xx

  19. 25th August 2017 / 10:09 am

    You are most definitely one of my favourite bloggers because your content is not only so engaging but its DIFFERENT. I love reading fashion content but get sick of seeing the same outfits on the same girls with the same hair & make up. As much as I love Instagram, I feel like it is often a competition of who got sent the best PR package and who has the most expensive make-up. You’re content and writing style is admirable and I always enjoy reading your content & watching your vids.

    Amy x

  20. 12th December 2017 / 10:38 am

    Yes, Yes, 100% Yes! Love this post so much. This is why you are one of my absolute favourite bloggers! Who wants to be the same as everyone else?! Being yourself and having your own unique voice and style is what makes you stand out amongst the ‘same-y’ types of bloggers so own it! 😀


  21. Jo
    21st January 2018 / 7:29 pm

    Trying to make a living via a popularity contest must be draining. A lot of people are seeing thru what has become savvy marketing which is why when it reaches a point where it’s obvious influencers are vlogging a dead horse, it’ll be the authentic voices that’ll evolve and win. Be you Grace – it is without a doubt THE most valuable ‘commodity’ you own 😊

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