Photography by JKG | jkgphotography.co.uk
Last month I had pretty much lost all motivation for blogging, making videos and posting on Instagram. I felt lost, deflated and frustrated, and I genuinely had a conversation with myself, pondering the idea of quitting my entire job altogether.
I know.. I am such a dramatic. But hear me out.
The blogosphere has changed - there is no denying that. The old community type feel has completely diminished and we are horrendously oversaturated. With both Youtube and Instagram algorithms changing and making it even harder to get views and engagement across the board, I began to feel like 'whats the fucking point'.
Although numbers don't always matter, it can be incredibly disheartening to put your everything into something and not get anything back. It takes hours - sometimes days, to create content and when that content isn't seen or shared or noticed - it really can grate on your self esteem and you can start to question your own ability. I sure have!
I got caught up in what everyone else was doing which in turn meant I lost focus on myself. I guess sometimes it feels like there is only one type of blogger gaining followers and getting opportunities, and that type of blogger, unfortunately isn't me and it never will be me, but thats okay. Comparison really is the thief of joy, and once you're in that dark hole, it can take you a while to get out.
On top of feeling uninspired, unexcited, uninterested and down right fucking bored, the negativity and hate within the blogging industry, sent me on a downward spiral that I didn't think would end anytime soon. THAT Cosmo article, constant bitching, shady remarks (which even I have fallen short of doing, soz about that) and I guess just a general shitty vibe within the blogosphere, I have definitely spent time questioning if this whole blogging/influencer/vlogger career is for me.
Spoiler: it is!
So with all that being said, I completely lost my mojo and it was bloody terrible. Feeling like a failure is shit isn't it? But have no fear because in the past few weeks things have made a complete u-turn.
My mojo has come back bigger, stronger, hungrier, happier and here's how I *think* I did it.
Remember Why You Started
I initially started blogging because I felt there was a desperate need for someone like me - (sounds so arrogant lol but you know what I mean). Although the blogging community back then wasn't oversaturated like it is now, the same sort of woman still dominated the scene. Representation matters and girls like me, need to see girls like me win - the same goes for anyone reading this. Whatever the reason is that you started, never forget that.
Focus On You & Only You
The moment I stopped focusing on other people and started doing me again, was the moment I saw a change in engagement & growth across all platforms - especially Instagram. Followers LIKE organic and passionate content!
Refresh Content & Try Something New
You may have noticed a change in my Youtube intro's, the layout of my outfit posts and the fact that I've ditched a monochromatic Instagram theme. I needed change and to focus on something that was fresh and new. It worked (:
Take A Step Back To Re-Evaluate
I know its important to not give up and to keep going, but sometimes taking a lil break does absolute wonders. If you keep trying and nothing is working or changing, then try something new. You can be productive in other ways, and sometimes taking a step back reignites your hunger for blogging.
Get Inspired Again
This is probably the most exciting - finding some inspiration. It can seem like such a chore in the beginning, but once your creative flow and drive kicks in - its fucking worth it. I get inspired by people like Chloe Plumstead, Danielle Vanier & Lizzie Hadfield, so I spend hours stalking those girls lol. They dress incredible and at the moment, fashion content is my favourite thing to produce and those girls always make me feel like I can wear anything! I also find inspiration through travel & social issues.
Favourite White Trainers
Favourite Denim Jackets
I'm back into the swing of things with making content and boy oh boy does it feel good. I hope it lasts as I am so happy with how well things are going.
I also think i've beaten that pesky Instagram algorithm so if you want a post on that, let me know in the comments.
See you soon..