MY 2018 BLOG AND YOUTUBE PLANS

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 Photography by
JKG | jkgphotography.co.uk
Location: Tooting, London

I haven't completely figured out what I want to do next year. If you've been reading all of my recent posts you would know that I'm in this weird transitional stage of my life. A stage where I'm not too sure what's next for me, so I'm just doing stuff I like and dipping my toes into lots of different things, in the hopes I'll wake up one day and a great idea will come to me.

What I do know, is that I want to empower women and young girls in every way that I am empowering myself. Whether that's through fashion for every size or mental health recovery - I've just gotta figure out in what capacity I'd like to do that. Is it public speaking? Is it through Youtube? You get the idea.

I actually feel okay with being here. I've grown and changed so much over the past 12 months alone, that it would be odd if my career didn't change and evolve also.

But with all that being said, I do have an inclination as to what sort of content I'd like to produce more of in the next year, and topics I'd like to sink my teeth into...

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BLOG

Content.

Over the past year my blog has become my favourite part of my job. As I have found and developed my personal style, I have absolutely loved sharing all of my outfits and fashion content with you. As an organic progression, I have fallen into a predominately style and substance blog - and that is the path I'd like to go down for the foreseeable future. 

I'd like most of my posts to be an outfit post, alongside a think piece, a chat about stuff that matters to me, or things that I'm passionate about. You would have noticed that this style of content is actually what I'm doing at the mo so I hope you like it lol because its here to stay.

In terms of other stuff like beauty and travel, I will be letting them go entirely, unless I have an urge to talk to you about those things or I can incorporate them into my content wholesomely!

Design.

So with condensing my content and having a more solid and identifiable blog, I have decided to give my site a new look. I did actually have a re-design in April, but it already feels a bit too clunky and boring for the person I am now. As always I'll be working with Pipdig who are amazing and professional and patient with my indecisive ass lol.

I've opted for loads more colour and actual branding that makes you go 'ahh this is Grace'. I want my blog to be different and I am definitely attempting to try and make it stand out which is proving difficult lol. It will be easier to navigate and just a bit more fresh and streamline.

I have no idea when the new design will be ready but I'm hoping in the next few months. I can't waaaaait.

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Blog

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Projects/Sponsorships.

As my blog has become my number 1 and favourite thaaang to work on, I would love to get more opportunities and exciting projects. At the moment most of my sponsored work comes through Youtube or Instagram, which I'm obviously grateful for. But in the future, it would be cool if I could collaborate with more fashion brands on outfit posts because not to toot my own horn - my photos are amazing and my writing isn't too shabby either lol.

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What I'm Wearing

Leopard Print Coat - ASOS
Red Stripe Detail Top - Alice & You
Jeans - ASOS
Red Boots - ASOS
Bag - Topshop SOLD OUT
Sunglasses* - Ray Ban

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The Leopard Print Coat Edit

 

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 Youtube

Content.

Now... its no secret that Youtube is a royal pain in my butt lol. I have such a love and hate relationship with it - as of late its been more hate! I won't harp on about why I dislike it so much because I'm sure you are all aware lol. Algorithms, demonetisation, everyone's morphing into the same person etc etc.

Youtube does in fact drive me crazy and a few months ago I decided I was quitting. It hasn't made me happy in such a longtime and I was sick to death of feeling stagnant and left behind. However, after making a video (you can watch it here) where I spoke about why I no longer have a Youtube routine and why I upload when I want and I'm prioritising loads of other stuff over videos - I had a sudden spout of inspiration.

TYPICAAAAAAL, right?

So I've decided to do Youtube my way, on my own terms. I'm not going to stick to a routine, but instead film and upload when I have the time and when I have the urge. I simply cannot force myself into something and someone I'm not any longer.

Because of how much I've changed, the things that used to make me happy don't anymore, so the videos I want to make are different. I want to talk about body positivity, racism, eating disorders, mental health, self care and of course fashion AND THAT IS IT. Nothing else serves me or makes me feel like I have a purpose. I've found what I like and I'm sticking with it.

My last few videos are a little taster with whats to come. Nothing too fancy but content that will hopefully make you feel good or make you smile. Its crazy how more consistent I am with uploads now that I'm actually making stuff that I want to make. I wish I'd done it sooner.

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Youtube

Video Ideas.

In terms of specific content, I definitely want to incorporate more fashion and style. I feel like I've nailed the content on my blog and now I need to do that but with Youtube. I actually find the whole process of filming and editing really hard with my schedule, because making a video takes way much time than putting together a blogpost (especially if its fashion based) - but I'm going to try!

Its also not that easy when I make about £100 a month revenue, so when projects and things come up outside of Youtube that pay much better - I obviously prioritise them.

I'm going to share more hauls - not just ASOS lol, because they are one of my favourite videos to produce and to watch. I definitely want to do more lookbooks too (mini ones for now as they work the best with the limited time I have). Ways to wear and how to style, plus size fashion advice and more. I'm going to up my advice videos also, and possibly do an entire mental health series looking at trauma and eating disorders.

I am also starting a series with my little sister! We haven't filmed videos together for years and although we look the same, we are actually really different but equally WILD AF lol, so I think it would be really nice to do less heavy content with her. Videos on hair, being mixed race, music, Q&As, tag videos - all the good stuff. I'm really looking forward to kicking this off in the New Year.

I'm not going to put too much pressure on myself like I have done since I began making videos. I'm going to film stuff I like, and upload it when I can. Oh... and I've also taken on a video editor who will be editing all my fashion content which makes my life so much easier. YAY!

Youtube

Projects/Sponsorships.

Similarly to my blog, I would love to have more fashion collaborations - a video with ASOS hint hint lol. I would also like to work on bigger campaigns around other topics I am interested in.

I actually already have work lined up in 2018 which is exciting - one of which is a video with Natural Cycles. They caused conversations a few months back with other blogger collaborations, and I am really looking forward to working with them. The collaboration is also v v on brand as I have had an absolute nightmare since coming off the pill!

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So that's where we're at with my blog and Youtube plans for 2018. I feel confident and happy with the choices I've made and even if people don't like my new content, I'm sure I will gain other followers and viewers who do.

I hope I have your support for the future. Get excited because the ride is about to get wildddddddddddd!

 

6 Comments

  1. 8th December 2017 / 7:04 pm

    SO excited for your new content! I just know you’ll smash 2018, really looking forward to more self-care content from you also.
    Have a fantastic Christmas & NY! xx

    Peace & Love
    Kelly

  2. 8th December 2017 / 9:03 pm

    It’s been so fab to watch you grow this year! I cannot wait to see what you do in 2018 xx

  3. 8th December 2017 / 11:15 pm

    The quality of your photos is AMAZING, always so nice to look at! xx

  4. 9th December 2017 / 9:46 am

    I am just too excited for all of this. I sometimes feel like I talk about too much ‘deep’ or thought-provoking stuff on my blog, but actually it’s what I personally want to read too.
    A bit of beauty/fashion whatever is fun too, but it’s the ‘real’ stuff I love the most! I love the idea of merging outfit posts with something a bit more. Genius!
    Also, you look fabulous. ❤

  5. Ariadna
    9th December 2017 / 10:34 pm

    Girl, you’re looking booooomb – love the outfit!! And so excited for your blog makeover! x

    Ariadna || RAWR BOWS

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