Everywhere you go there are hundreds of blog posts telling you how to be a blogger. I've even done those types of posts myself & they've turned out to be some of my most popular content.
Although I stand by what I say, & there are definitely some blogger rules that we need to stick by. Things like consistency, posting at peak times & creating content thats shareable etc etc etc (if you want to browse my posts about blogging then click here) I do however believe, some rules are made to be broken.
& here are mine.
I don't know where blogger rules even came from, but I noticed a long time ago, that posting twice in the same day, just wasn't a thing. I guess I didn't do it because I thought one of the posts wouldn't do as well as the other and somehow my followers would either miss one or feel like they were being bombarded with stuff to read. However, after a little re-shift in content over the summer I started to occasionally post twice in the same day. Usually the posts are very different; one being a chatty, the other more fashion focused but either way - it works for me. I post in the AM and in the PM and you guys seem to view both so thanks for that honeyssssss.
Now, a rule thats slightly more controversial and definitely a bit of a risk to take. I decided to start swearing in my posts again and the main reason being because thats genuinely how I talk. I obviously nip it in the bud for sponsored posts, but for general content, you'll notice the occasional fuck lol. Ive decided I'm in a position now where I don't need to work extra extra hard to get my name out there in order to get my bills paid. A few years ago I stopped swearing and became a little more commercial, in order to appear more professional - & it worked (don't hate the player, hate the game). But a part of me always knew I'd eventually go back to being a little more potty mouthed because thats honestly just who I am.
Rarely using google analytics.
This is mainly because I don't actually get what half the bloody things mean. Sessions? Cohort analysis? WTF? LOL! I also don't like to get sucked in by numbers. Although I check my followers and my page views (usually only for my management or brands), I don't want to put pressure on myself because I haven't had 300,000 page views and so on. Although numbers help massively in terms of seeing what posts do well etc, its definitely not the be all and end all for me. I tend to only check it every few months, I instead simply create content I want to create, and that works for me.
Sacking off a schedule.
I think I've mentioned this before, but I'm going to mention it again. I've said goodbye and good riddance to working to a schedule. I used to thing a strategic way of hitting publish was needed in developing a successful blog, but its not. I would post everyday or every other day and I unfortunately lost the quality side of posting, as I was more concerned with the quantity. Now I post when I want and whenever I want and its improved my blog in general, but more importantly my engagement. I get double the views, double the comments (minus the weird fucking spam thats driving the crazy) and double the love. Creative ideas don't come everyday and it was stupid (in my opinion) to churn out posts for the sake of it. After a pretty dire 6 months of having no motivation or inspiration to blog, I have finally reignited that flame, by simply taking the pressure off posting all the time.
Hear me out. I like events, I do, but most of them aren't for me. Theres a misconception that bloggers need to go to them, to network etc, which I somewhat agree with, but I also agree with creating relationships with brands and bloggers outside of events. I find doing that creates longevity and its just a lot more personal. Events, I find, are just a bit fake and meh. I tend to really pick and choose the ones I go to! If I love the brand and I have a relationship with them, then I'm more likely to go. I know some bloggers go to events for the goodie bags and all that jazz, but if a brand wants to gift you stuff, they will - regardless if you go to their event or not. My schedule is also super busy so I genuinely don't have much time to mooch around events and press days. I think if you're a new blogger its nice to show your face, but for more established ones, its definitely not a must. Remember, blogging is my job though so I have to prioritise my time. If it was my hobby still, I'd probably go to more and really enjoy them. (I hope that comes across ok and not like I'm one big wanker)
So there you have it, 5 ways I'm breaking the 'rules' of blogging. See ya!